Marketing

Marketing

Vendor

MJPPUB

Type

Books

Categories
200 in stock.
Quantity must be 1 or more
Regular price Rs. 280.00

CONTENTS:

INTRODUCTION, 

EVOLUTION OF MARKETING CONCEPT, 

MODERN MARKETING CONCEPT, 

MARKETING FUNCTIONS, 

MARKETING MIX, 

MARKETING ENVIRONMENT, 

MARKETING RESEARCH, 

CONSUMER BEHAVIOUR, 

MARKET SEGMENTATION, 

PRODUCT, 

PRICING, 

CHANNELS OF DISTRIBUTION, 

PROMOTION, 

MARKETING OF CONSUMER GOODS, 

MARKETING OF INDUSTRIAL GOODS, 

MARKETING OF AGRICULTURAL GOODS, 

MARKETING OF SERVICES, 

RURAL MARKETING, 

RETAILING, 

E-MARKETING, 

MARKETING INFORMATION SYSTEM, 

CUSTOMER RELATIONSHIP MANAGEMENT. 

 

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